GoInnovate! web design & development


GoInnovate!, by renown innovation consultant Andrew Papageorge, is a system for making innovation a way of life in organizations. Driven forward with the spirit of innovation, Tom Ford and I needed a way to translate his Flash-based website into a mobile-friendly version. Among the other requirements were: ease to maintain for blog capabilities, straight-forward interactive zones, and visual idioms consistent with the former site. The homepage motion graphic went through over 70 iterations during user experimentation, browser compatibility testing, timing tests, mobile device tests, and investigating optimal media queries for supporting Edge Animate's publishing formats. We pushed Divi, by Elegant Themes, to its limits and it performed very well, thanks to the authors' brilliant recipe. To ensure maintenance of the animations was not dependent on me, alone, I wrote an interactive manual which linked to all associated files residing on the host.

Technologies and Tools

  • WordPress + Divi
  • Adobe Edge Animate
  • Adobe Illustrator
  • Adobe InDesign (for interactive manual)
  • Media Queries